Information we collect
When you visit our website, place an order, contact us, create an account, subscribe to updates, or make a payment, we may collect information required to provide a smooth and secure shopping experience.
01
Personal information
- Full name
- Email address
- Phone number
- Shipping and billing address
- City, state and PIN code
02
Order information
- Products purchased
- Order history
- Payment status
- Invoice and transaction reference details
- Return, exchange or refund requests
03
Technical information
- IP address
- Browser type
- Device information
- Operating system
- Pages visited and usage data
How we use your information
We use your information to provide a better shopping experience, complete your orders, process payments, deliver products and improve our services.
- Process and fulfill your orders
- Deliver products to your address
- Send order confirmations and shipping updates
- Process returns, exchanges, cancellations and refunds
- Respond to inquiries and support requests
- Improve our website, products and services
- Prevent fraud and unauthorized transactions
- Comply with legal, tax and regulatory obligations
- Send promotional offers only with your consent
- Maintain business and transaction records
Payment security
Vivid Flame does not store your debit card number, credit card number, CVV, UPI PIN, net banking password or banking credentials on our website.
All online payments are processed through secure third-party payment service providers, including Razorpay. During payment processing, transaction-related information may be shared with Razorpay, banks, card networks, UPI service providers and other payment partners only as required to complete, verify, refund or resolve the payment transaction.
- Payment details are handled through secure third-party payment gateway systems.
- We may receive limited payment status information such as successful, failed, pending or refunded payment status.
- We may use transaction ID, payment ID, refund ID or order ID for customer support, accounting and refund tracking.
- Payment gateway, bank or UPI delays may be subject to their respective processing timelines.
Cookies
Our website uses cookies and similar technologies to improve your browsing and shopping experience.
- Remember your preferences and cart activity.
- Improve website performance and loading experience.
- Analyze visitor behavior and page usage.
- Enhance website functionality and security.
- Deliver a more personalized shopping experience.
- Support analytics, advertising or remarketing activities where applicable.
You may disable cookies through your browser settings, although some website features such as cart, checkout or account functions may not work properly.
Sharing your information
We respect your privacy and do not sell, rent or trade your personal information.
Your information may be shared only when necessary to operate our business, fulfill your order, process payments, deliver products, provide customer support or comply with legal obligations.
- Payment gateway providers including Razorpay
- Courier and logistics partners
- Website hosting and IT service providers
- Customer support and communication tools
- Analytics and marketing service providers
- Legal, tax or government authorities when required by law
All third-party partners are expected to maintain appropriate security and confidentiality standards.
Data protection
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, misuse, alteration, disclosure or loss.
- We use HTTPS/SSL-enabled website access where applicable.
- Payment credentials are not stored by Vivid Flame.
- Access to customer data is limited to authorized use only.
- We use trusted service providers for website, payment and delivery operations.
Although we follow responsible security practices, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.
Marketing communications
With your consent, we may send product updates, promotional offers, new collection announcements, festival offers, newsletters or cart reminders.
You can unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails, replying to our communication where applicable, or contacting our support team.
Even if you opt out of promotional communication, we may still send important transactional messages such as order confirmations, payment updates, shipping updates, refund updates or customer support messages.
Third-party links and children’s privacy
Third-party links
Our website may contain links to third-party websites, payment gateways, courier tracking pages, social media platforms or external services. Vivid Flame is not responsible for the privacy practices, content, security or policies of these external websites.
We encourage users to review the privacy policies and terms of any third-party websites or services they visit.
Children’s privacy
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that such information has been collected, we will take appropriate steps to delete it promptly.
Your rights
Depending on applicable laws, you may have the right to request access, correction, update or deletion of your personal information.
- Access your personal information
- Correct inaccurate or incomplete information
- Request deletion of your personal data where applicable
- Withdraw consent for marketing communications
- Request information about how your data is used
- Raise privacy-related questions or complaints
To exercise these rights, please contact us using the details provided below. We may need to verify your identity before processing certain requests.
Data retention
We retain your personal information only for as long as necessary to complete your orders, process payments and refunds, provide customer support, comply with legal obligations, resolve disputes, prevent fraud and maintain business records.
Order, invoice, payment and tax-related records may be retained for the period required under applicable laws and business compliance requirements.
Once the information is no longer required, it is securely deleted, anonymized or archived as per business and legal requirements.
Changes to this Privacy Policy
Vivid Flame reserves the right to update or modify this Privacy Policy at any time.
Any changes will become effective immediately upon publication on this page. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use and protect your information.
